Whoops my Dad pointed out that I forgot the caption for my "project teams drowning in information" drawing... In case it didn't make sense before maybe it does now! Thanks Dad... I should have you edit it BEFORE I publish next time.
Are you familiar with Hugh Dubberly's large collection of design processes (gathered 2008)? Also, that reminds me of Bill Buxton's (Microsoft) work that I first encountered around the same time.
Yes he shared it with me. Amazing collection, although many of them are quite resolution challenged as I recall! Bill Buxton's name is familiar, but I had to Google... I found this lecture and I'm curious to check it out soon. I skimmed it and saw this headline "Design is a choice" and you can be creative by developing a set of things to choose from or defining the criteria by which we choose. Which is right up my alley. Thanks for sharing.
One area I have been thinking about is how AI plays into that framing. Seems obvious it can help develop a set of things to choose from. I'm concerned that because the first option it churns out is at such high fidelity that we will just take the first option and not consider alternatives. We've been saying for years that low res prototype have value because they require some interpretation and don't look already finished. What happens when our first sketch looks real or is actually functioning and real?
Not as obvious to me AI can help with the criteria or the application of the criteria to the set of options.
Interesting read Matt! I think this model applies very well outside of the design realm...as a freelance writer, I can see this model fitting well with my clients. I'm excited to see your own spin on it.
Yeah! I think that's evidence that design is a universal human activity... everything that's not nature is designed (just sometimes without a lot of intentionality). No matter what I'm doing I'm doing it through a lens of design. Thanks for reading—hopefully I'll have the next installment before too long. Will be curious to know what you think.
Best article yet. You hit the mark by leveraging your experience. You are reshaping how I think about how design really gets done. I’m looking forward to the next installment.
Thanks so much. Yeah the next one is proving tricky. I cut it from this and made it a whole second one because I was struggling so much with it... now I'm committed though!
Love this, Matt. Looking forward to seeing your model. I have developed a process myself and am excited to see how it maps. It targets key uncertainties and rapidly develops trials to remove them, pivot, or stop - all the while building the new business.
Whoops my Dad pointed out that I forgot the caption for my "project teams drowning in information" drawing... In case it didn't make sense before maybe it does now! Thanks Dad... I should have you edit it BEFORE I publish next time.
Are you familiar with Hugh Dubberly's large collection of design processes (gathered 2008)? Also, that reminds me of Bill Buxton's (Microsoft) work that I first encountered around the same time.
Yes he shared it with me. Amazing collection, although many of them are quite resolution challenged as I recall! Bill Buxton's name is familiar, but I had to Google... I found this lecture and I'm curious to check it out soon. I skimmed it and saw this headline "Design is a choice" and you can be creative by developing a set of things to choose from or defining the criteria by which we choose. Which is right up my alley. Thanks for sharing.
One area I have been thinking about is how AI plays into that framing. Seems obvious it can help develop a set of things to choose from. I'm concerned that because the first option it churns out is at such high fidelity that we will just take the first option and not consider alternatives. We've been saying for years that low res prototype have value because they require some interpretation and don't look already finished. What happens when our first sketch looks real or is actually functioning and real?
Not as obvious to me AI can help with the criteria or the application of the criteria to the set of options.
https://vimeo.com/5189134
Lots to chew on! Is DM best? Or I can respond to one of your Substack email/posts
Sure DM or more comments works. Is this the Justin I know from CCA?
Nope, lol. Check out WoP 13 if you want more context. Will send a DM
Interesting read Matt! I think this model applies very well outside of the design realm...as a freelance writer, I can see this model fitting well with my clients. I'm excited to see your own spin on it.
Yeah! I think that's evidence that design is a universal human activity... everything that's not nature is designed (just sometimes without a lot of intentionality). No matter what I'm doing I'm doing it through a lens of design. Thanks for reading—hopefully I'll have the next installment before too long. Will be curious to know what you think.
Looking forward to what you seek, distill, ideate, and create about the Pinch Points in the Process!
Matt,
Best article yet. You hit the mark by leveraging your experience. You are reshaping how I think about how design really gets done. I’m looking forward to the next installment.
Thanks so much. Yeah the next one is proving tricky. I cut it from this and made it a whole second one because I was struggling so much with it... now I'm committed though!
Love this, Matt. Looking forward to seeing your model. I have developed a process myself and am excited to see how it maps. It targets key uncertainties and rapidly develops trials to remove them, pivot, or stop - all the while building the new business.
Sounds good — let's compare notes!